It's Not That Deep was a studio album by the American singer Demi Lovato, released in 2025. After the more rock-oriented Holy Fvck, it marked a return to a pronounced pop sound with danceable production. The record fit the shifting styles that had marked her career since her teenage years. Lovato built her music on powerful, direct vocals and personal lyrics. The album sat within the pop context in which she repositioned herself as an adult artist.